AG-HMC150 – The Next Generation Solid State AVCHD Camcorder
(A High Definition, Solid State “DVX100” is Born)

Every once in a while, a product appears that completely
re-defines its market segment, offering entirely
new features and price performance levels. The
critically acclaimed DVX100 was such a product and
is still selling well almost 6 years later!

HD aspirations revisited in the spirit of the DVX100

The cooler than cool AG-HMC150 drew big crowds at the NAB Show.
Why? Simply because it offers an unheard of Bang for the Buck, in a
1/3” three-chip 16:9 Full HD 1920x1080 resolution hand held tapeless
HD camcorder, while retaining the core versatility of the DVX100B.
The HMC150 sports a 28mm lens right out of the box and a new
PH Record mode (21 Mbps) which offers higher resolution with a
host of recording formats including 24p. Add to that,
amazing low light performance, long record & battery time and professional
Audio capabilities at a price that will make it an instant hit with a wide
range of AV Shooters, Indie Creators and Event Video professionals.

The AG-HMC150 represents a major step forward in the introduction of
a next generation solid state HD camera that extends the six year successful
track record of the popular DVX100 plus a lot more. The HMC150’s
lightweight (lightest 1/3” 3CCD available), well-balanced professional design
features a high performance wide-angle Leica 13X zoom lens, 24 and 30
frame progressive capture, both in 720 and 1080 formats, making it perfect
for even high level projects. Designed from a clean sheet of paper with much
customer input to our product development engineers, the HMC150 sports
a Die Cast Alloy chassis and a three year warranty (upon end user registration)
that further endorses its reliability.

Using the latest in compression technology (AVC High Profile) and widely
available SD memory cards as the recording media, the AG-HMC150 is
as easy to use as a digital still camera. The content recorded on the SD
card can be directly played on a growing number of affordable consumer
players, including select models of Playstation 3, Blu-ray players, plasma
screens and PC’s. With most NLE systems now supporting AVCHD,
content can be edited and rendered to play in any type of SD or HD
playback system

Dynamic Range Stretch
With DRS ON you can capture better video quality
when shooting bright, halftone and dark objects in the same
frame. This clever circuit estimates the gamma curve and
knee slope of each pixel’s brightness and applies the
estimate on a real time basis. The result is more accurate
video with a visually wider dynamic range.

DVX100 users want more …HD in a similar form
factor…at a reasonable price
DVX100 users are craving for a camcorder with the
same size and and key design elements but with the
increased resolution and color quality of the widescreen
HD format. With Optical Image Stabilization and Manual
& Auto Focus, the HMC150 appeals to a wide variety of
shooters. In the new PH mode, the HMC150’s image
quality far exceeds what is possible with HDV, and at
a lower bit rate. At a list price of $3,995 the HMC150
is simply an incredible value!

Consumers have raised the bar for video quality
and the feature-rich HMC150 delivers


Standard definition camcorder sales, both consumer and
professional, are declining as the DTV transition nears in
Feb. and consumers purchase HD TVs at an ever-increasing
pace. The decline in SD camcorder sales will only continue.
My friend's 80-year-old parents recently needed a new TV
and they purchased an HD plasma; they didn't even consider
a lower-cost SD CRT which are becoming scarce. As the
consumer camcorder & display market moves swiftly to High
Definition, superior image quality and higher-end features are
now a must-have. We’re confident that the HMC150 will give
you the higher quality and creative edge they need
to stay ahead of competitive shooters with SD or HDV pro
camcorders. The HMC150 will meet and exceed the expectations
of professionals who make their living shooting video.

Professionals Need Great Audio
Two locking XLR inputs at the front, complete with hard
switches for Line and Mic with +48V Phantom Power,
Manual level controls, and Internal/External assignment
Up & down volume adjustments can be made to the
internal speaker or stereo headphone output.

Don’t be afraid of the Dark …or of your tape
running out
With 14 bit Analog to Digital conversion and 19 bit
Video processing, you can shoot in low light
situations with virtiually no fear of video noise detracting
from the highly detailed video. They can also forget about
the 63 minute record time limit of DV & HDV and the
need to estimate remaining battery life. The new Info Data
battery system used in the AVCCAM line up updates
remaining time left to the minute.

Free Two Year Warranty Extension with End User
Registration (Three Years of Protection*)
No head clogs or tape dropouts. No head alignment
needed. To prove our point of Solid State Reliability,
any End User that registers his/her purchase will
receive a Free Two Year Warranty Extension making
our Parts & Labor Warranty on the AG-HMC150 a total
of three years at no extra charge. This card will already
be in the box so you don’t have to do a thing!
* One Year Parts and Labor + Free Two Year Extension with
End User registration. (However certain restrictions apply such
as 2 year for CCD’s and one year for LCD side screen and LCD
in EVF.

"Best Bang For Buck"
When it comes to a Professional Solid State Long-GOP 4:2:0
Camcorder value, there simply is no comparison. Our HMC150
records on inexpensive, easy-to-find SD memory cards which
cost a fraction of the SxS memory cards. The HMC150 is lighter
, smaller, better balanced and has no CMOS rolling-shutter
artifacts. The Camera and your recording media costs
will be significantly less. The HMC150's codec is scalable too!
The EX1 can record at 25 or 35 Mbps, but the HMC150 can go
as low as 6 Mbps, meaning it can record much more footage…
up to 12 hours on a single card. The HMC150’s LCD can flip
over making it more flexible for use with 35 mm adapters. For
many customer's applications, these are valuable
advantages.

AVCHD Editing
AVCHD editing is now supported on both dual core PC and Intel
based Mac platforms and files can be transferred as uncompressed
HD video utilizing a simple HDMI to HD-SDI converter. Recently
announced AVCHD editing support is available in: Apple iMovie,
Apple Final Cut Express, Apple Final Cut Pro 6.0.1 & above,
Adobe Premier Pro CS3, Grass Valley EDIUS Pro v4.5, Pinnacle
Studio Plus/Ultimate 11 & 12, Nero7 Premium Reloaded, Ulead
Video Studio 11 plus and DVD Movie Factory 6 Plus. An available
free downloadable transcoder is also available to convert content to
DVCPRO HD on Panasonic's website.
(Full listing www.panasonic.com/avccam)

The AG-HMC150: A camera with a Multiple Personality
and Capabilities for all Professional markets
• Independent filmmakers, Film schools & aspiring video artists
    with creative vision (24P)
• Event videography with its long record times, low light capability
    & Time Code synchronization
• Reusable SD Media appeals to Institutional videographers, Web
    producers, School Sports
• Small market news and cable stations switching to HD are
    demanding low bit rate transmission
• Legal depositions & Surveillance with its Time Date Stamp,
    Long Record & Battery times

Enhanced Tools to make better Video
MAKEUP! The WFM allows for critical evaluation of too
high Luminance levels which can ruin a job, like the shine
on a model’s forehead. The built-in Vectorscope allows
for color analysis & matching because it measures color
saturation as gain, and Phase (Hue) as the angle. When it
comes to critical focus, two Focus aids are on board. In
addition to the Center Zoom which enlarges the center
2X filling the entire the entire LCD screen, the Histogram
display shows fine focus as Amplitude & Frequency,
making it easy to see critical focus.

Features

• Full range of HD formats 1080/60i, 1080/30p,
     1080/24p (Native); 720/60p, 720/30p, 720/24p (Native)
• Higher bit-rate recording than consumer models (21
     Mbps PH Mode)
• Three latest design 1/3”16:9 Full HD
    1920x1080 resolution CCD Progressive Imagers
• Leica Dicomar 13X Wide angle 28 mm lens out of the box ,
     (35mm equiv.) MOD .6 M, 72mm Ø (Shoot in confined
      spaces with no need to buy an accessory lens)
• Time Date Stamp for Legal Depositions or surveillance
• Waveform Monitor, Vectorscope plus two Focus displays
     for accurate, quick focus
• Professional XLR 2 channel audio input connections
   supporting 48-V phantom power supply, and MIC/LINE
   select with manual audio level VR (2 channel)
• Auto or manual operation of focus and aperture
• Time code (DF, NDF, REC RUN, FREE RUN) and
    USER BIT
• HDMI out, Component Out (mini D terminal), Composite
    Video Out and RCA Audio Out jacks
• External Time Code Link (Slave & Master Preset) uses the
    Composite Video Out terminal
• USB 2.0 (B-type devices) for file transfer (no need for a VTR)
• 3.5-inch LCD monitor displays thumbnails for quick non-linear access
   to clips
• Large, Tiltable viewfinder
• Remote control connection for Zoom, Focus, Iris, and start/stop  
    functions
• High performance 14 bit A/D converter and 19 bit Image processing
• Cinelike Gamma & DRS Dynamic Range Stretch (Filmaker
   requested features)
• Three Neutral Density Filters 1/4, 1/16, 1/64
• Pre-Record (3 Seconds), Digital Zoom 2X / 5X / 10X
    (in 1080/60i & 720/60p)
• Three User Set Buttons with 11 choices for customizing
    Camera to Shooter
• Selectable Gamma Including Cinelike mode
• Professional High Quality (PH) mode for full-pixel HD
• Records for 180 minutes (approx) in highest quality (PH)
  mode, or 720 minutes (approx) in extended mode (HE)
  (w/32 GB SDHC card)
• Recording Mode

Recording Mode	Image Size (HxV)	Bit Rate (Avg)	Max Rec. Time (32 GB SDHC card)
PH Mode	1920x1080 1280x720	Approx. 21 Mbps (Max 24 Mbps)	180 Minutes
HA Mode	1920x1080	Approx. 17 Mbps	240 Minutes
HG Mode	1920x1080	Approx. 13 Mbps	320 Minutes
HE Mode	1440x1080	Approx. 6 Mbps	720 Minutes

• Recording Format

Recording Format	59.94 Hz
1080	1080/59.94i
1080(only PH mode)	1080/29.97p 1080/23.98p (native)
720 (only PH mode)	720/59.94p 720/29.97p 720/23.98p (native)

NEW RELEASE! NOW AVAILABLE!

SPECIAL PROMOTION!
TYPE IN COUPON CODE HMC150SALE
  IN SHOPPING CART FOR FINAL SALE PRICE

PANASONIC END USER REBATE
  • EDIUS Neo 2 Editing Software FREE (in the box)
  with purchase of AGHMC150 or HMC150SHOOTER
  package

PANASONIC AG-HMC150 USE COUPON CODE HMC150SALE